Hyundai set to spend Super Bowl-like money to blow out Oscars
Filed under: Marketing/Advertising, Hyundai
If you didn’t get enough of Hyundai at the Super Bowl, we’ve got some good news for you. You’ll see even more of the Korean automaker if you’re watching the Oscars this Sunday. Automotive News is reporting that Hyundai has purchased eight spots during the event at a knee-buckling cost of between $2.5 million and $2.8 million per commercial.
Hyundai’s plan to become a presence at big events like the Super Bowl and the Oscars is beginning to pay off, too, as more customers are reportedly visiting Hyundai’s website to find out more about the company’s products. For example, the Korean automaker notes that since the Big Game, web traffic has surpassed the levels it reached during Cash for Clunkers and overall purchase consideration for the brand is up a reported 250 percent since January 2009.
While Hyundai spent big bucks on the actual air time, the automaker likely spent another small fortune bringing in big-name actors to voice the commercials. Jeff Bridges, who typically voices the Hyundai commercials, is among the actors nominated at this year’s Oscars, so Hyundai had to procure some new talent. Actually, the automaker picked up four new talents, including Charlie Sheen, Richard Dryfus and Kim Basinger. Sheen will talk up the Hyundai plant in Alabama, Dryfus will voice new spots for the Sonata and Basinger will discuss safety. And the Oscar goes to…
[Source: Automotive News, sub. req. | Image: Gabriel Bouys/AFP/Getty]
Hyundai set to spend Super Bowl-like money to blow out Oscars originally appeared on Autoblog on Wed, 03 Mar 2010 17:31:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
