Hyundai trumps BMW and Jaguar in J.D. Power 2009 APEAL study
Filed under: Trends, Marketing/Advertising, BMW, Dodge, Ford, Hyundai, Nissan, Volkswagen, Luxury
Porsche grabs the top spot for the fifth year in a row in the J.D. Power and Associates 2009 Automotive Performance, Execution, and Layout (APEAL) Study. For this year’s study, the team at JDPA gathered information from more than 80,900 purchasers and lessees of new 2009 model-year cars and questioned them on more than 90 vehicle attributes. Their studies examined “how gratifying a new vehicle is to own and drive,” based on those evaluations.
While the APEAL nameplate ranking is significant (Porsche, Jaguar, and Cadillac round out the top-three), the segment winners offer more insight into what today’s buyers are seeking. This year, it appears to be the newly launched models including the Volkswagen CC, Nissan Maxima, Dodge Challenger, and Ford Flex… each took top honors in their respective category. This year’s biggest upset comes in the “Midsize Premium Car” segment as the all-new Hyundai Genesis (sedan) knocks the BMW 5 Series from the podium. Check out the gallery for the graphics, and read the full press release after the break.
Gallery: 2009 J.D. Power APEAL Results
[Source: JDPower.com]
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Hyundai trumps BMW and Jaguar in J.D. Power 2009 APEAL study originally appeared on Autoblog on Thu, 16 Jul 2009 08:00:00 EST. Please see our terms for use of feeds.
